Zero and Hero MotoCorp Collaborate on New Electric Models
By Alexis Delisse | Published January 28, 2024
Zero Motorcycles, the American pioneer of electric motorcycles, is teaming up with the Indian giant Hero MotoCorp to develop a new platform that will produce four distinct models. This collaboration marks another significant partnership between Western motorcycle brands and major Indian and Chinese manufacturers.
The Strategic Move to Collaborate
For Western brands, partnering with large Indian and Chinese manufacturers has become a necessary strategy. These collaborations help in producing and distributing models efficiently in these expansive markets. Notable examples include KTM with Bajaj and CFMoto, Triumph with Bajaj, BMW with TVS and Loncin, MV Agusta with QJ Motor, and Harley-Davidson with Hero MotoCorp. Now, Zero Motorcycles joins this list by associating with Hero MotoCorp for distributing its motorcycles in India.
However, the partnership between Zero and Hero MotoCorp goes beyond mere distribution. According to local media outlet BikeWale, the two companies are co-developing a new electric platform that will result in four different models.
Development Phases and Model Plans
The collaboration between Zero and Hero MotoCorp will unfold in two phases:
Phase One: High-Performance Models
- The initial phase will introduce two “high-performance” models. However, in the context of the Indian market, “high performance” refers to motorcycles over 200cc and 25 horsepower, which might differ from the high-performance standards of Zero motorcycles seen in other regions.
Phase Two: Mid-Range Models
- The second phase will focus on releasing two mid-range models, catering to a broader segment of the market.
The total investment for this collaboration is estimated at $60 million, with the new models expected to launch by 2025. There are also plans to potentially export these models to Europe and the USA, broadening their market reach.
The Broader Impact of the Partnership
This partnership between Zero and Hero MotoCorp highlights the growing trend of strategic collaborations in the motorcycle industry. These joint ventures leverage the strengths of both companies: Zero’s advanced electric technology and Hero’s extensive manufacturing and distribution capabilities. By working together, they aim to accelerate the adoption of electric motorcycles in markets that are still developing their infrastructure and consumer base for such vehicles.
FAQs
Q: What is the focus of the Zero and Hero MotoCorp collaboration?
A: They are developing a new platform that will produce four electric motorcycle models, starting with high-performance models followed by mid-range ones.
Q: When are the new electric models expected to be released?
A: The new models are expected to launch by 2025.
Q: Will these new models be available outside India?
A: Yes, there are plans to potentially export these models to Europe and the USA.
Looking Ahead
The collaboration between Zero Motorcycles and Hero MotoCorp represents a significant step forward in the global electric motorcycle market. By combining their strengths, these companies are well-positioned to create innovative and accessible electric motorcycles for a wide range of consumers. As the industry continues to evolve, such partnerships will likely play a crucial role in shaping the future of electric mobility.
